“Playful and joyful experiences” that increase “appeal and makes people want to have conversations with each other, as well as responding to the engagement.”
We are thrilled with the feedback from our work with the Design Council and Network Rail as part of ExploreStation – an innovative engagement programme that sought to involve the widest possible audience with new station design ideas.
Our team of digital experts created two fun experiences to help people explore and move through the station designs and to feel what they would be like at different times of day and in different weather conditions.
Over 11 days in 5 different locations, 630 visitors spent over 105 hours participating in the VR experiences, completing 308 feedback forms and conversation.
The report highlights that our work played a vital role, alongside other engagement specialists and more traditional forms of engagement. It helped reach out to a younger and more diverse demographic and helped involve people with limited knowledge of the design concepts and technical knowledge to engage with the design and help play their part in shaping better travel experiences.
Using this fun new technology can also help organisations to lead the way and meet their goals to engage the widest possible audience
“The dedication to designing and hosting an experience that feels different to traditional ways of engaging sends a message about the organisation’s dedication to sharing with, and hearing from, as wide a range of people as possible.”
We are currently working on a wealth of other unique virtual reality experiences that are helping councils across the UK engage with a broader demographic and maximise the other benefits that virtual engagement brings.
Read the full report here